The Sristi Foundation is an NGO in Tamil Nadu, India that creates community for otherwise isolated adults and children with intellectual disabilities. I was tasked with updating the design for their website (and logo) to better communicate with the modern internet user, incoming volunteers and western donors.
In December 2017, I traveled to Tamil Nadu, India to work in Development with the NGO, Sristi Foundation. This organization serves several dozen of Tamil Nadu's citizens with intellectual disabilities. They asked how they might connect better brand themselves as advocates to the online advocacy community, and so, I created a short branding book to … Continue reading Social Media Advocacy Branding: Sristi Foundation, Tamil Nadu, India
The below is a brand redesign for a mobility-device website. Often companies selling these tools are dull and utilitarian, but I wanted to create a brand that attracted a younger demographic and fostered a sense of community among the young users that buy those devices. I redesigned the logo which can be seen in the … Continue reading Web Design Branding
The following presentation is for a strategic communications plan for Peru's tourism board. It was a part of a group effort to re-brand Peru to increase tourism in the country and highlight the culinary skills of chefs in the region as well as draw visitors to religious sites around the region other than the overly-popular … Continue reading Tourism Branding: Peru
Tasked with evaluating the brand assets of one of the most popular sites to come from the post-Facebook web boom. The following Airbnb audit explores the brand's stakeholders, brand extensions, brand translations, perceptions among consumers, strengths, weaknesses and threats. Please not that it was completed in the context of a team and the project is … Continue reading Brand Analysis: Airbnb
Imani Gineva Barbarin 