The below is a brand redesign for a mobility-device website. Often companies selling these tools are dull and utilitarian, but I wanted to create a brand that attracted a younger demographic and fostered a sense of community among the young users that buy those devices. I redesigned the logo which can be seen in the top center and used a bright color scheme with a retro-feeling font (like Sega from the 90s) that reflects Gen-Z’s love of 90’s fashion.