Brand Analysis: Airbnb

Tasked with evaluating the brand assets of one of the most popular sites to come from the post-Facebook web boom. The following Airbnb audit explores the brand’s stakeholders, brand extensions, brand translations, perceptions among consumers, strengths, weaknesses and threats. Please not that it was completed in the context of a team and the project is the culmination of our combined work product. Click to view: Airbnb.

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