In December 2017, I traveled to Tamil Nadu, India to work in Development with the NGO, Sristi Foundation. This organization serves several dozen of Tamil Nadu's citizens with intellectual disabilities. They asked how they might connect better brand themselves as advocates to the online advocacy community, and so, I created a short branding book to … Continue reading Social Media Advocacy Branding: Sristi Foundation, Tamil Nadu, India
The following presentation is for a strategic communications plan for Peru's tourism board. It was a part of a group effort to re-brand Peru to increase tourism in the country and highlight the culinary skills of chefs in the region as well as draw visitors to religious sites around the region other than the overly-popular … Continue reading Tourism Branding: Peru
Tasked with evaluating the brand assets of one of the most popular sites to come from the post-Facebook web boom. The following Airbnb audit explores the brand's stakeholders, brand extensions, brand translations, perceptions among consumers, strengths, weaknesses and threats. Please not that it was completed in the context of a team and the project is … Continue reading Brand Analysis: Airbnb
Imani Gineva Barbarin 